The main reasons people seem to have created profiles for their businesses are either simply misunderstanding the structure of Facebook, or having concerns about privacy.  Others like that you can personally message followers (friends) on a profile but you can’t do this on a page.  However one of the many things I admire about Facebook is that they do listen to users and address concerns such as these within their own structure.  One example is by allowing you to remain personally anonymous if you wish with no visible links ...]]> http://www.fredklumpp.com/facebook-mistake-creating-a-profile-page-instead-of-a-brand-page/feed/ 0 http://www.fredklumpp.com/himalayan-exotic-indian-cuisine-malvern/ http://www.fredklumpp.com/himalayan-exotic-indian-cuisine-malvern/#comments Fri, 09 Sep 2011 20:59:15 +0000 Fred http://www.fredklumpp.com/?p=3266 Services provided:

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Computerworld – A proposed class-action lawsuit filed in federal court in Chicago on Tuesday accuses online tracking and analytics firm comScore of surreptitiously collecting Social Security numbers, credit card numbers, passwords and other data from consumer systems.

The lawsuit also accuses comScore of a wide range of other misdeeds, including changing security settings and opening backdoors on end-user systems, stealing information from word processing documents, emails and PDFs, redirecting user traffic, and injecting data collection code into browsers and IM (instant messaging) applications.

The suit was filed on behalf of two individuals, one from Illinois and the other from California, who claimed their privacy rights were violated by comScore’s data collection software. It seeks an injunction against the company’s practices and damages for comScore’s alleged violations of the ...]]> http://www.fredklumpp.com/lawsuit-accuses-comscore-of-extensive-privacy-violations/feed/ 0 http://www.fredklumpp.com/b2b-marketers-do-it-too/ http://www.fredklumpp.com/b2b-marketers-do-it-too/#comments Sun, 10 Jul 2011 18:06:47 +0000 Fred http://fredklumpp.com/?p=3211 They use viral marketing by e-mail as a marketing tool… what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true:

1. The product or service has to add value for the sender, as well as, the receiver.

2. The offer has to be deliverable. You don’t want to offer a product that you can’t deliver if demand grows rapidly. 3. The offer has to be easily transferable to others. E-mail and Web pages provide the best medium to facilitate this.

4. The vest viral marketing campaigns use existing networks to move the message along.

The basis of viral marketing has been around for a long time. The idea is that you incite your customers or referral sources to pass on something about ...]]> http://www.fredklumpp.com/b2b-marketers-do-it-too/feed/ 0 http://www.fredklumpp.com/campbells-boat-house/ http://www.fredklumpp.com/campbells-boat-house/#comments Sat, 09 Jul 2011 21:09:03 +0000 Fred http://www.fredklumpp.com/?p=3273 http://campbellsboathouse.com/

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